What Kombie was a social app for iOS. The founders had launched the first version of the social app only to see disappointing returns. The premise was simple, allow users to add themselves into any video and share it back into their social networks. I saw usefulness in Kombie's video mash-up functionality, but the overall "what is this to a user?" question was hard to answer.
UX problems to solve
The Challenge Kombie's functionality was not clear to new users. The idea was fun and simple, but Kombies weren't going viral. My challenge was to refine the app's front-end, ui, and ux design in anyway possible. The other task was generating daily active users. Repeat users were almost non-existent. To solve for DAU We conducted user research to understand the Kombie user and their habits.
Hooked by Nir Eyl is one of my favorite UX design books. In it he explains his hook model, a method for generation return user activity through investment and reward. We applied these ideas to information we had learned about potential and active kombie users. Our user profiles became more detailed as we continued to learn about he habits of Kombie users. Music.ly, Snapchat, Instagram, Facebook, and video editing tools were tested with users.
Organizing information with information-architecture based on user testing. A great UX Research tool is to write to information you need organized on individual cards. Give the cards to the user and let them organize the cards. You can impose rules and parameters on your card-sorts by limiting the amount of groups a user can sort cards into. This a great tool for generating information subclasses as well.
The new user-user flow makes it easier for users to alter a video on their social feed. We wanted Kombie to be useful. Since generating it's own users was a challenge we wanted Kombie to be utilitarian, and useful on other platforms.